Tony at MAAM by Camille17_small (1)

The late Bob Greene, founder of Investigative Reporters and Editors once described the craft as this: “It is the reporting, through one’s own work product and initiative, matters of importance which some persons or organizations wish to keep secret. The three basic elements are that the investigation be the work of the reporter, not a…

burnout

“It’s better to burnout than to fade away,” Kurt Cobain wrote in his suicide note in 1994. Then he shot himself. Cobain stole the line from his friend Neil Young’s 1979 hit “Rust Never Sleeps.” A year after the song hit the airwaves; John Lennon had come out of a five-year fade away retirement, recharged…

How-to-headlines

We are taught that great content drives readership. It’s true for newspapers, magazines, TV, and radio. But it’s not as simple as that for websites. Newspapers and television news stations are visible and have a brand name. Few websites do. We need to steer the reader to us. Great headlines steer and drive the reader…

© 2016 BACK TO WORK, LTD. All Rights Reserved.
Follow us: